Domestic notebook market "low quality" declassified

For cheap products on the market, including consumers, most of the people, there is a "cheap = low quality" of the ideas and concerns, and so the idea of ​​deep-rooted. Under the traditional logical reasoning, from cutting corners to bring low-cost, low-cost, a direct result of poor quality（toshiba satellite pro l20 battery).

For each laptop 20% cheaper than similar products to 40% of the Shenzhou computers, such fears are no exception.

Is to show that the poor quality low price? Manufacturer margins are thin or hard to survive? 3 at the end just returned from a European visit, Chairman Wu Haijun Hasee so blind to scan the toshiba satllite u400 battery--- the industry, product performance and double the price but can be cut in half, profit margins are not small ... ... Recently, he journalist to reveal the "low quality" of the operation of the secret. The more expensive the more advanced things

"When I was in Europe, found that computers are basically HP, Acer, Toshiba, etc., each shop, each brand has about 5 samples, so that 10,000 shops have 50,000 in stock. However, lenovo ideapad y450 battery industry, the stock is more dangerous thing, if 2 weeks is also not sell, it means that this product is a failure. "Wu Haijun told reporters.

He said the production capacity of the core components are controlled by basically the hands of big international companies, "Open all toshiba satellite l300 battery, core components are the same, in this case, how to reduce costs is critical." He said, the international upstream companies such as Intel often adjust the price of CPU and other core components, the trend is an advanced product replacing the outdated products, performance and more, while the price is getting lower and lower.

He cited an example to reporters, "March 24 I received a quotation for Intel, from April 1, all products are updated. March 31 before the first quarter, 2.13G's CPU prices is $ 32; 2.26G's CPU price is $ 40; to the second quarter, the two CPU is no longer sold, the better the CPU 2.66G price of only $ 33, which is cheaper and more advanced reasoning things . "

"If the last quarter of the goods this quarter also sell your products on price and performance is poor, how to compete with others? You will die miserable." He said.

Although it is not difficult to understand truth, but the problem is that many companies can not catch any changes in the industry chain, so slow a beat, "Many corporate executives have been bureaucratic, often went to play golf, travel, entertainment and procurement is the lower level going to get, he was not on the latest situation, the result is slow the fish eaten by Kuaiyu. "Wu said, he was directly involved in the procurement, supply chain management intervention, therefore, can quickly respond to market, so that cost reduction, product performance more better and cheaper. "9 o'clock every night, more than 30 sales branches must be reported to me --- the number of products sold, how many products did not sell many products on the road ... ... information I have to be first-hand, which determines the speed of decision-making throughout the enterprise. "

"This is why I always make the performance better toshiba satellite a65 battery, cheaper products, while others can not or slow a film is always the reason, people always think that my product for a price, the company lost money, in fact, no lose money, I did reduce the product cost. "the market to do backwards

Clearly, only the speed is not enough. Wu Haijun also revealed that his "four innovative" --- management innovation, development, and manufacturing innovation, channel innovation model innovation and production patterns. The most important innovation is the production mode --- according to supply production, he summed up as "market backwards to do."

"In the four innovations, according to supply production is part of the core and let the other three aspects of the embodiment of innovation are maximized." He said. Supply at least according to the Shenzhou-saving production of 10% to 20% of the cost, or even more.

Wu Haijun analysis, the traditional production model called the planned production, based on production-oriented planned economy era. Created a production model was called to order production, "the assembly of all the Chinese all-to-order machines toshiba satellite a70 battery, consumers looking for home, what kind of motherboard, what CPU, what kind of memory, and then order a open, they begin to assemble the computer, and then must be direct. The model-order counterparts Dell carried forward by the United States, is to be the myth of the Dell model, also known as direct marketing. "he said.

"In fact, many have installed the company's decline proves to-order manufacturing and direct sales model is a so-called backward modes of production, in the Chinese market has gradually been eliminated, because only large-scale production can really reduce costs and to ensure the stability and consistency of quality. "Wu said.

He particularly in the early 2005's "Shenzhou 4999 yuan ibm thinkpad r52 battery" marketing, for example, that production patterns by the great power supply. "At the time everyone agrees that 6999 yuan is already a minimum price of a laptop, and notebook Shenzhou confused sold 4,999 yuan, but the volume is still a great many people think that the Shenzhou is losing money earned yell, then in fact Shenzhou make mad. "

He said, "In the fourth quarter of 2004, when Intel sold me 20000 CPU, to the library after I purchase a place. In the first quarter, Intel 30000 I have asked you to do? Me also To. 50000 CPU to the library a pile, and I immediately went to SFF vendors talk about, the original market price of a barebones 260 to 250 dollars, I suddenly Kandao 210 dollars, because I am a single go is 50,000 one. "

"Now I went to the LCD screen. Then the LCD screen prices are 140 to 150 dollars, 85 dollars later I talked about. Then I found about Hitachi hard drive, Hitachi gave me 10 dollars lower."

"CPU cheap, close to 40 dollars, nearly $ 50 barebones cheap LCD screen close to 60 dollars, plus hard drive, so I suddenly had $ 160 cheaper than the competition, we re-channel innovation through the management and save 10% above, they sell 6999 yuan, 4999 yuan that I can sell. 50 000 toshiba satellite a75 battery, each earning 800 yuan, and fetched a total of 4,000 million have had, and the product popular with consumers welcome. This is by supplier typical example of the production, called the market backwards to do. "he said.

To further elaborate the "production by supply" theory, Wu Haijun proposed the "bomb theory." He said that to play cards for example, caught one or two "Sam" No, that is the most vulnerable, but caught four "Sam" is the "bomb" was. "Shenzhou-products are often caught four 'Sam' in the hands of a dozen out of the market is the bomb." He said.

For all aspects from reduced cost, "It seems very simple, but the actual operation is not simple, we must have a strong in five areas of strength." Wu said.

First, you need to have an accurate understanding of the market. "Otherwise, make a thing, they think will sell, how to do the market no longer marketable? This understanding to the full the consumer's point of view, trying to be clever trick is to not be a long speech." Second, is mastery of the technology（ibm thinkpad t61 battery）. Third, the supply chain to understand and grasp. Fourth, the strong financial strength. Fifth, strong, controllable channels.